1. Who We Are
This Privacy Policy applies to 345w, the operator of the online sports betting and casino platform accessible at 345w.app ("Platform"). When this policy refers to "345w", "we", "us", or "our", it means the operator of the 345w platform. When it refers to "you", "your", or "Player", it means any individual who visits, registers on, or uses any service provided through the 345w platform.
345w acts as the data controller for the personal information collected through this platform. As data controller, we determine the purposes and means of processing your personal data and bear responsibility for handling it in accordance with applicable data protection principles.
This Privacy Policy forms part of the 345w Terms and Conditions. By registering an account on the 345w platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your data as described herein. If you do not agree with this Privacy Policy, you should not register an account or use the platform.
This Privacy Policy covers data collected through the 345w website and mobile browser interface. It does not cover third-party websites that may be linked from our platform — those sites have their own privacy policies that apply independently of 345w.
2. Personal Data We Collect
345w collects the following categories of personal data from players and visitors:
| Data Category |
Specific Data Points |
When Collected |
| Registration Data |
Mobile number, password (hashed — never stored in plain text), date of birth, full name (at verification stage) |
At account registration and during verification |
| Identity Verification Data |
CNIC number, CNIC image or scan, utility bill or address proof, photograph (where required) |
During KYC (Know Your Customer) verification |
| Financial Data |
Payment method identifiers (Easypaisa / JazzCash mobile number, last four digits of card, IBAN for bank transfers), deposit and withdrawal history, transaction amounts and timestamps |
When you make a deposit or withdrawal |
| Activity Data |
Bets placed, game history, login timestamps, session duration, bonus claims and usage |
Continuously during platform use |
| Device & Connection Data |
IP address, device type, operating system, browser type and version, screen resolution, time zone |
Automatically on every visit |
| Communication Data |
Support chat transcripts, email correspondence, SMS interaction records |
When you contact 345w support |
| Marketing Preferences |
Communication consent status, preferred contact channel, promotion opt-in / opt-out history |
At registration and when preferences are updated |
345w does not collect full payment card numbers, CVV codes, or full bank account details directly. Payment transactions are processed through certified payment processors who handle sensitive financial data under their own PCI-DSS compliant environments. 345w receives only the minimum necessary identifiers (such as the last four digits of a card or a masked mobile wallet number) for transaction reconciliation purposes.
3. How We Collect Your Data
345w collects personal data through the following means:
- Directly from you — when you register an account, complete identity verification, make a deposit or withdrawal, contact support, opt in to marketing, or update your account settings.
- Automatically from your device — when you visit or use the 345w platform, our servers automatically log device and connection information, including your IP address, browser details, and session activity. This happens regardless of whether you are logged in.
- From payment processors — when you make a deposit or withdrawal, our payment partners transmit the minimum necessary transaction data to 345w for reconciliation and fraud prevention purposes.
- From identity verification providers — where identity verification is required, a third-party KYC provider may process your verification documents on our behalf and transmit a verification result (pass/fail) and summary data to 345w.
- Through cookies and similar technologies — as described in Section 9 of this Privacy Policy, 345w uses cookies and similar technologies to maintain session state, remember preferences, and analyse platform usage.
345w does not purchase data lists or acquire personal data about you from social media platforms, data brokers, or other third-party commercial data sources.
4. How We Use Your Personal Data
345w uses the personal data we collect for the following specific purposes:
- Account creation and management — to register your account, verify your identity, authenticate your login, and maintain your account in good standing.
- Processing transactions — to process your deposits and withdrawals, reconcile payments, and maintain accurate financial records.
- Providing betting and gaming services — to allow you to place bets, play games, receive winnings, and participate in promotions and the VIP Club programme.
- Anti-fraud and security — to detect, investigate, and prevent fraudulent activity, account compromise, money laundering, and other illegal or prohibited conduct. This includes automated analysis of account activity patterns.
- Regulatory compliance — to meet our obligations under applicable anti-money laundering (AML), know-your-customer (KYC), and other regulatory requirements.
- Customer support — to respond to your queries, complaints, and disputes, and to maintain a record of support interactions for quality assurance.
- Platform improvement — to analyse aggregated, anonymised usage data to improve the 345w platform, identify technical issues, and develop new features.
- Marketing communications — to send you promotional offers, bonus alerts, and platform news, where you have consented to receive such communications. You may withdraw this consent at any time.
- Responsible gaming — to monitor your gaming activity for indicators of problematic gambling patterns and to enforce the responsible gaming limits and restrictions you have set on your account.
345w uses automated systems to monitor account activity for fraud and AML compliance. These systems may flag accounts for manual review by our compliance team. If your account is placed under review, you will be contacted within 24 hours with an explanation of next steps.
5. Legal Basis for Processing
345w processes personal data on the following legal bases:
- Contractual necessity — processing that is necessary to provide the services you have registered for, including account management, transaction processing, game provision, and customer support. Without this processing, 345w cannot fulfil its obligations to you under the Terms and Conditions.
- Legal obligation — processing required to comply with applicable law, including AML/CFT regulations, KYC requirements, tax reporting obligations, and law enforcement requests made under proper legal process.
- Legitimate interests — processing for fraud prevention, platform security, abuse detection, and aggregated analytics. 345w's legitimate interest in operating a secure and legally compliant platform is balanced against your privacy interests, and we apply the minimum data necessary principle to all such processing.
- Consent — processing for marketing communications, non-essential cookies, and any other processing activity for which we specifically ask your permission. Where consent is the legal basis, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.
6. Who We Share Your Data With
345w does not sell your personal data. We share it only in the following circumstances and only to the extent necessary:
- Payment processors — Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking partners, and Visa/Mastercard processing networks, to facilitate your deposits and withdrawals. These providers process data under their own privacy policies and under data processing agreements with 345w.
- Identity verification providers — third-party KYC providers who process your identity documents on our behalf to verify your age and identity. These providers are bound by strict data handling obligations under contract with 345w.
- Fraud prevention services — specialist providers that analyse transaction and behavioural data to identify fraudulent patterns. Data shared with these services is processed under data processing agreements and is not retained by them beyond the analysis purpose.
- IT and infrastructure providers — cloud hosting, data storage, and cybersecurity providers that form part of the technical infrastructure on which 345w operates. These providers act as data processors under instruction from 345w and have no independent right to use your data.
- Legal and regulatory authorities — where 345w is required by law, court order, or legitimate regulatory request to disclose personal data. 345w will notify affected players of such disclosures where legally permitted to do so.
- Business transfers — in the event of a merger, acquisition, or sale of the 345w business, personal data held by 345w may form part of the transferred assets. Affected players will be notified prior to any such transfer and given the opportunity to request deletion of their data before it is transferred to a new operator.
All third-party providers that process personal data on behalf of 345w are required to have appropriate technical and organisational security measures in place and are contractually prohibited from using your data for purposes beyond those specified in their agreement with 345w.
7. Data Retention
345w retains personal data for as long as is necessary for the purpose for which it was collected, or as required by applicable law and regulation. The following retention periods apply:
| Data Type | Retention Period | Reason |
|---|
| Account registration data | Duration of account + 5 years after closure | Regulatory and AML compliance |
| Identity verification documents | 5 years from date of verification | KYC regulatory requirement |
| Transaction records | 5 years from transaction date | Financial record-keeping obligation |
| Betting and game history | Duration of account + 2 years after closure | Dispute resolution and audit |
| Support communications | 3 years from last interaction | Dispute resolution and quality assurance |
| Marketing preference records | Duration of account + 2 years | Demonstrating consent compliance |
| Device and connection logs | 12 months | Security and fraud detection |
After the applicable retention period expires, personal data is either securely deleted or irreversibly anonymised so that it can no longer be associated with any individual. Anonymised data may be retained indefinitely for aggregated statistical and analytical purposes.
8. Security Measures
345w implements the following technical and organisational security measures to protect your personal data:
- 256-bit TLS encryption on all data transmitted between your device and 345w servers.
- Encryption at rest for all sensitive personal data stored in 345w databases, including identity verification documents and payment identifiers.
- Password hashing — passwords are stored as one-way cryptographic hashes (bcrypt). 345w employees cannot read your password and 345w will never ask you for your password via any communication channel.
- Access controls — internal access to personal data is restricted to employees who require it for their specific job function, enforced through role-based access control systems.
- Two-factor authentication — available on all player accounts and mandatory for 345w administrative systems.
- Regular penetration testing and vulnerability scanning by independent security firms.
- Incident response procedures — in the event of a data security incident, 345w has documented procedures for containment, investigation, and notification. Affected players will be notified without undue delay where the incident poses a risk to their rights or interests.
While 345w takes extensive steps to protect your data, no internet transmission or storage system is 100% secure. You also have a role to play in keeping your account secure — use a strong, unique password for your 345w account, enable two-factor authentication, and never share your login credentials with anyone.
9. Cookies & Tracking Technologies
345w uses cookies and similar technologies (local storage, session identifiers) on our platform. Below is a breakdown of the types we use:
| Type | Purpose | Opt-Out? |
|---|
| Essential |
Session management (keeping you logged in), security tokens, shopping cart / bet slip state, fraud prevention identifiers |
No — these are required for the platform to function and cannot be disabled without breaking core functionality |
| Functional |
Remembering your language and display preferences, previously visited games, notification settings |
Yes — disabling these cookies will cause the platform to forget your preferences between sessions |
| Analytics |
Aggregated, anonymised usage data — page visits, feature usage, error rates — used to improve the 345w platform. No individual tracking profiles are built from analytics cookies. |
Yes — you can opt out of analytics cookies via your account preferences or by clearing cookies in your browser settings |
345w does not use advertising or tracking cookies that follow you across the internet or build profiles for retargeting purposes. Third-party advertising cookies are not permitted on the 345w platform.
Most browsers allow you to view, manage, and delete cookies through their settings menu. Deleting essential cookies will log you out of your 345w account and may affect platform functionality. Deleting functional or analytics cookies will simply cause preferences to be forgotten or disable usage tracking — your account data and balances are not affected.
10. Your Data Rights
As a player at 345w, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via live chat or at support@345w.app. All requests are responded to within 30 days.
Right of Access
You have the right to request a copy of all personal data that 345w holds about you. We will provide this in a structured, commonly used format. This is commonly referred to as a Subject Access Request (SAR). We will respond within 30 days. There is no charge for a reasonable SAR request.
Right to Rectification
If any personal data 345w holds about you is inaccurate or incomplete, you have the right to request that we correct or complete it. For most data (such as your registered mobile number or name), you can update this directly in your account settings. For other data, contact support.
Right to Erasure
You have the right to request that 345w delete your personal data. This right applies where the data is no longer necessary for the purpose it was collected, you have withdrawn consent (where consent was the legal basis), or you object to processing based on legitimate interests. Note that some data must be retained for regulatory compliance even after account closure — in such cases, 345w will delete everything that is not legally required to be kept and inform you of what is retained and why.
Right to Restrict Processing
You may request that 345w restrict the processing of your personal data in certain circumstances — for example while you contest the accuracy of data we hold, or while an objection to processing is being evaluated. While processing is restricted, we may still store your data but will not use it for other purposes.
Right to Data Portability
Where processing is based on your consent or contractual necessity, you have the right to receive your personal data in a structured, machine-readable format so that you can transfer it to another service provider if you choose to do so.
Right to Object
You have the right to object to processing based on 345w's legitimate interests. If you raise such an objection, 345w must stop processing unless we can demonstrate compelling legitimate grounds that override your interests, or the processing is necessary for legal claims. You also have an unconditional right to object to processing for direct marketing purposes at any time.
11. Minors and Under-18s
345w is strictly an adult platform. We do not knowingly collect personal data from individuals under 18 years of age. Age verification is conducted as part of account registration and the KYC process.
If 345w discovers that a registered account belongs to an individual under 18, the account will be immediately closed, any balance will be returned to the depositing payment method (after verification of the depositor's identity), and all personal data associated with the account will be deleted in accordance with our retention policy.
If you are a parent or guardian and believe your child has registered an account at 345w, contact our support team immediately via live chat or at support@345w.app. We will investigate and act on verified reports promptly.
12. Changes to This Privacy Policy
345w reviews this Privacy Policy regularly and updates it when our practices change, when new services are introduced, or when applicable law requires us to update our disclosures.
The current version of this Privacy Policy is always published at 345w.app/privacy-policy with the effective date displayed prominently at the top. Material changes — those that meaningfully affect how we collect, use, or share your data — will be communicated to registered players by SMS and email at least 14 days before taking effect. Non-material changes (such as typo corrections or additional clarity on existing practices) may be made without advance notice.
If you do not agree with changes to this Privacy Policy, you may close your account before the effective date of the changes. Continued use of the 345w platform after the effective date of an updated Privacy Policy constitutes your acceptance of the changes.
